The ethos at Perfect Day can be summed up very simply. We look to do great work for individuals, businesses and not-for-profits who do great things. We work for clients who inspire us, excite us and surprise us – people who are passionate about what they do and who strive to change the world for the better. 

We set up shop in London in 1999 and opened our Canadian studio in 2010. Over the years we have built up a truly exceptional team of creative thinkers and doers, including a management group that has been together for many years. Welcome to our site. 

What we do


  • branding
  • concept
  • strategy
  • naming
  • copywriting
  • photography
  • art direction


  • logo
  • visual identity
  • web design
  • interface design
  • illustration
  • animation
  • editorial
  • packaging
  • signage
  • interior design


    • UX
    • prototyping
    • desktop design
    • responsive design
    • open graph
    • animated SVGs
    • content management
    • SEO


  • direction
  • art direction
  • production
  • post production
  • animation


Alex Aiken

Founder / Creative Director

Rob Spence

Founder / Director

Lucy Jagger

Senior Account Director

Louisa Steyaert

Account Director

Regina Viveiros

Digital Designer

Joachim Djavadi

Digital Designer

Helen Royds

Senior Designer

Femke Nouters


Laura Lonni

Motion graphics designer

Sonja Aiken

Designer / Art buyer

Mhairi Coyle

Interior Designer

John Devereaux

Creative Director

Duncan Major

Art Director & Designer

Heather Bonia

Creative Account Manager

Vanessa Iddon


Kim Devlin


Stephen Bishop

Designer / Developer

Chris Postill

Designer / Developer

Perfect Day Advisory

Lord Wasserman

Senior Advisor

Strategic Adviser to Managing Director, Public Sector Business
O2 UK (a Telefónica Company)
Member (Conservative)
House of Lords
Co-Founder – Chairman
Yes Please Foods GmbH

Giles Gibbons

Senior Advisor

Founder and CEO, Good Business Ltd

Founder, The Sustainable Restaurant Association

Director, The British Paraorchestra

Co-Chairman, We Are What We Do

Fellow, Wellington College